Adi Dassler started adidas on August 18, 1949 because he wanted to make a difference in athlete performance. 70 years later, adidas has made an impact not only on sport and athletes, but on fashion, music, culture, sustainability and beyond. Travel through time and discover the history of adidas and the styles that have influenced where we are today.
Left: Today's new logo Right: the evolution of the Adidas Logo since 1924.
Under construction - more to follow shortly.